‘Ugg Australia’ or ‘Ugg Boots Made in Australia’
Only UGG boots made in Australia can confidently be called Australian UGG boots. We make our boots in Melbourne Australia from 100% Australian Sheepskin. There are some companies calling themselves Australian Ugg or Ugg Australia who make their boots in China, and not made from Australian sheepskin.
In 2004 an Californian-based corporation called "Deckers Outdoor" started a campaign of legal action against a number of Australian sheepskin manufacturers. They said the Australian UGG boot was their trademark!
Anyone in Australia will tell you that UGG boots have been around in Australia for generations so what it the story?
Deckers sent legal warnings to Australian makers who used the term UGG, UG, UGH, even though these makers had been around for years before the Decker's crowd 'borrowed' the term.
Our American friends had snapped up the term (get this) UGG AUSTRALIA in other parts of the world. Apparently you can call yourself AUSTRALIAN even if your not making or using Australian products.
Deckers were taken to court in Australia and they lost. The term UGG, UG, UGH and so on, was deemed a 'generic' term and free to use in Australia and NZ on our UGG boots.
Fair suck of the sauce bottle! UGG boots have been a staple on Australian feet for generations. You know it, your parents know it, your grand-parents know it and apparently the Aussie Trade Mark judge did too.
Ugg Boots Made in Australia
You may have noticed that Deckers recently changed their brand name from UGG Australia to UGG in response to the Australian government. Which is the least they should be doing!
But the fight for Aussie UGG boots is not over. Deckers Corp still owns the trademark in many countries of the world. It's crazy that you can only call sparkling wine "Champagne" if it is made in Champagne, and you shouldn't be able to call your UGG boots Australian if they are not made in Australia.
BEWARE of FAKE Australian's
Australian and New Zealand sheepskin is the finest in the world and ideal for making UGG boots. The extra fluffy interior and the tough skin (suede) is unique to our harsh and changing climate. It's so popular that it is quite hard to get the real deal Aussie sheepskins.
Some shonky companies have started using American and Chinese Sheepskin as a way to fool consumers. They have the uppers made in China and ship them to factories here in Australia where they apply the soles. They then call the boots Australian made UGG boots. #AVOID
Guaranteed Australian Sheepskins UGG.com.au
How to make sure you get the real deal? You know you can always count on us at UGG.com.au. We make our boots in Melbourne and exclusively use Australian Sheepskin.
UPDATE: PLEASE BE AWARE WEBSITES SUCH AS UGGS (WITH AN 'S') OR ANYTHING OTHER THAN WWW.UGG.COM.AU ARE NOT AFFILIATED WITH US. PLEASE REFER YOUR COMPLAINTS TO THEM DIRECTLY.